Max Made



Learn the power of colour and how it can influence your life in this 7 part series. Colour du jour… RED!

Where would the world – and our make up kits – be without the multi-hued rainbow?

A life of black, beige and grey may seem like a fashion editor’s heaven, but for the rest of us, we need a little colour therapy in our life.

There is something about bursts of magenta, turquoise and canary that elevate beyond the sartorial – these colours majorly lift our mood and bring exuberance when we need it most.

But have you ever wondered why this happens and how to leverage the gifts of les couleurs to your advantage?

The use of colour magic is a holistic, non-invasive and powerful therapy which dates back thousands of years with evidence being found in ancient texts from India, China and Egypt. Colour is simply light of varying wave lengths and this light energy affects all living cells. Used in the right way, these different frequencies of light (ie, colour) can have profound effects on our moods, emotions and basically everything else we touch in life.

Since everything has a vibration, I invite you to take a hippie-luxe ride with me into the world of the make up rainbow. More than a beauty aide, you’ll learn how to use colour as a secret weapon to manifest new miracles in both work and play. There have been stories of girls winning trips overseas and new promotions from wearing more red. And weirdly, getting happier from wearing more blue. Women who have had sell-out art shows after applying more orange and giving more bank to philanthropy from the boost of green. The options are exciting.
If you’re a neutral gal, I know more colour can be tough. But the good news is that there is no greater way to bring this potent energy into your life (without resorting to dramatic measures) than through the subtle force of make up.


Because I want you to experience the powers of the rainbow for yourself, the next few posts at MaxMade will be about making more sense of this intriguing paintbox therapy.  My aim is to not only to help you look fabulous, but grant a boost of self-confidence and self understanding that inspire more ways to reach your highest (sartorial) potential.

And as the fiery hue of lust, success and energy, I’ll kick this off with RED.



If you’re not exactly being chased by the boys in the yard or those party invitations have dried up, chances are you’re not rocking enough ruby. Red is a highly visible colour, helping you draw more focus and be the centre of attention. It is all about life-force, passion and aggression. If your fave hue is already red, it’s likely you have a can-do attitude, are very direct and more often than not, also the life of the party. You’re hardly short on male adulation, love a daring outfit and when on your A-game, are efficient, witty and whip-smart. However scarlet babe, beware. Too much red energy in your life also means that you can blow your fuse within a matter of moments. Your bluntness can offend, but you don’t waste time backtracking to explain yourself – if they don’t get it, it’s their problem, right?


While these genuinely red-blooded foxy vamps are stellar individuals, they are also rarer than a limited edition Tom Ford lipstick. Most of us are actively looking for a bigger boost of confidence, energy and motivation. Those babes who crave the colour crimson in their life tend to be on the shy side, are silently berating themselves for holding back the fabulous in meetings and would rather take a pledge to nunnery than approach that hot babe they like. If this sounds like you, wallflower and you are ready to break out of that shell and take life by its horns (you devil), then get thee to the beauty counter, armed with my RED edit below.


My picks of rouge-inspired products will light you up with just the right amount of fire – because baby, you’re a star.




Giorgio Armani Lip Maestro in The Red (#400)

GA Lip Maestro the leading hybrid liquid to matt lip that’s taking the industry by storm. A gel formula with a luminous ‘velvety’ matt finish stops it from becoming caky when you re-apply and is super hydrating, making your lips look even fuller. If you don’t rock this red lip to your next date or job interview, you’re doing yourself a disservice. Dab it on with your fingers for more of a stain or build up in layers for a bolder finish.






lilah b. Lip & cheek duo in b. fearless.

I very rarely suggest using cream blushes as they can be very temperamental depending on your skin type – but this is one blush I adore and trust completely! The trick is to apply it to moisturised skin with your fingers or a clean foundation brush, then apply your foundation over the top. It’s a full-proof way to getting the right depth, consistency and professional finish to such a rich colour. And as the colour and the foundation slightly melt into the skin, the red slowly warms through as well – resulting in a more natural hue. It’s what I call a full-proof Victorias Secret youthful flush and it’s completely perfect.





Dior Poison Girl

Sometimes the devil on your shoulder wins – and this liberated, modern fragrance by Dior is the perfect scent to pain the town red in -and bewitch some hapless chap. Mixed damask rose with notes of bitter orange, vanilla and tonka bean create a lingering sexy scent that comes in a tantalising blush bottle. Described by some victims as smelling like sugar-soaked petals, sweet poison has never smelt better.




MAC Cranberry Eyeshadow

Although it’s not a true red, it is the most user friendly red-based eye shadow that I know and love. A deep bronze-red shade with a metallic finish, it suits most skin and eye colours, even bringing out more blue and green tones in darker eye hues. A metallic shadow also makes it easier to blend, which is a must when working with such a daring shade. As red can be such a stimulant, remember to be using just a pop. Great for both day to night, when you need a shimmery glint of the danger.





YSL Rouge Volupte Shine Oil-in-stick Lip colour in Rouge Tuxedo (#45)

Get ready and get lucky, because this is definitely one of the most sensuous high sheen lip colours I’ve sampled in years. If you need to vamp up your look, here is definitely how you do it! There’s 6 nourishing oils in the colour too, which means the pigment actually penetrates the skin rather than sitting on the top like a gloss. This also means it’s not sticky and can wear a hell of a lot longer, for kissing, sipping champagne and other deviant pleasures.

Makeup Credits

Makeup Credits: On eyes – Charlotte Tilbury Rock & Kohl in bedroom Black & Elizabeth Arden 8 Hour Cream, Giorgio Armani Eyes to Kill Mascara, Cheeks; NARS Bronzer in Casino

Styling Credits: Helen Cauchi Earring 



Photographer: Max Papendieck at DLM exclusively for Maxmade.com.au, Written by; Alina Rose Gershon, Hair & Makeup/Art Direction; Max May at Maxmade, Model: Cassie Lapthorne at IMG



Leave a Reply

Stripped Bare: JODI ANASTA

The gorgeous Aussie actress and MM fave talks motherhood, fitness and personal power in this Maxmade exclusive!

Read More…

Glitter Revolution

If our obsession with Instagram’s sparkle filter is anything to go by, we are nowhere near the end of the glitter revolution…

Read More…


This my personal edit of brushes prescribed to perfect your complexion like a pro.

Read More…


What is one accessory that can make your look either polished or posh, or undone and ready to rock – without changing your outfit? It’s the all-mighty eyeliner.

Read More…



If eyes are the window to the soul, then lashes are the lush, Venetian curtains. Just as a change of frame can freshen up a painting, so too a change in mascara can take you from doe-eyed baby to dangerous woman at the flick of a wand.
Here are my favourite formulations that work your personage as much as your peepers.

Read More…

Top 5 Eye brushes


Take on the latest eye makeup trends like a pro with my ‘TOP 5’ must-have eye brushes. Remember, an artist is only as good as their tools…

Read More…



Your MM-approved guide for navigating the latest skin releases and leveraging beauty classics for an always-flawless base…. no filter needed.

Read More…

THE FACE-OFF: Tom Ford vs Victoria Beckham

He is a fashion and film magician, she’s a recovering pop-star that’s ruling the runway. So what happens when both beauty collections hit the shelves?

Read More…


The new liquid to matte lip formulations allow for an enduringly perfect pout in one easy swipe.

Read More…


We all love a visit to the salon, but when you’d rather stay at home, these super-gadgets will give you a similarly epic result – in half the time.

Read More…


With the winter months behind us and foundation calling for a lighter touch, here is the routine you need to lift, refresh and revive a tired complexion.


Read More…



Colour correct your skin like the pro’s do for a more flawless complexion

Read More…


112 emails, 203 DMS (this actually blew my mind) and many many comments: here is one of my most requested makeup looks for 2017!

Read More…


Want the secret to a smooth, porcelain complexion? You can thank the primer for sealing pores, smoothing out lines and softening your skin before a drop of make up even touched your skin.

Read More…


By popular request: check out our trialled & tested picks that will have your man feeling fresh (while still maintaining his masculinity)…  behold, the makeup that doesn’t look like you’re wearing makeup.

Read More…


We all love a good night out on the town seeing where the night takes us, but there is also nothing better than a date with the couch and 10 of your nearest and dearest.

Read More…