×

Max Made


Two Cult Fragrance Brands For When You Don’t Want To Smell Like Anyone Else In The Room


Goldfield & Banks and Commodity fragrances couldn’t have a more different story, yet unite our hearts (and noses) through their caring attitude and olfactory appeal.

At Maxmade, we get a lot of products that hit our desk. And more often than not, we’re genuinely blown away by the creativity, ingenuity and formulations behind these creations.

However, when it comes to fragrance, let’s say the market has been a little slower to evolve, playing it safe and bowing to trends rather than beating to their own drum.

Not so for the following two perfumers. Goldfield & Banks and Commodity couldn’t be more different, yet unite through their shared artisan approach and soulful sense of olfactory adventure.

MM sat down with the founders of both brands – Dimitri Webber and Ash Huzenlaub respectively, to chat about how their magic scents come together, why their customers rule and the future of fragrance.

Goldfield & Banks

If you’ve ever wanted a sensory traipse through the rich Australian landscape (and let’s be honest, who hasn’t), no luxury perfume brand has come close to capturing our olfactory spirit quite like Goldfield & Banks.

“The sun gently warms the calm lagoons and bays of the southern Australian coastline. A sparkling azure, they host a dazzling array of sea life. Gripping the rock walls, fresh moss holds the secrets of this undersea world. We carefully harvest this rock moss and gently extract the essence using French methodology to create a fresh, light scent.”

So begins, for instance, the description of their Pacific Rock Moss perfume.

One of five capsule fragrances inspired by the Australian spirit, each sublime inhalation will transport you to vast blue coastlines, thick forests and the seemingly unending red dust plains of our land – as well as the unique sensory treasures that nestle in the elements within.

“People are sceptical at the prospect of Australian perfume, yet this country smells so unique – the mountain, moss and ocean,” beams effervescent founder Dimitri Webber.

No novice to the fragrance game, Belgium-born Dimitri has worked with perfume brands at Yves Saint Laurent Beauté, Jean Paul Gaultier, Issey Miyake, Narciso Rodriguez, Lalique, L’Oréal Prestige and Tom Ford before striking out on his own.

In 2006, he created a collection of exclusive perfumes and scented candles at the House of Porters, Serax Maison d’Être and the chocolatier Galler, followed by the first Mercedes Benz Smart Car fragrance ’Smart’ to critical acclaim.

Fast Forward to 2017 and Dimitri has been living in Australia for two years and channelling his incredible experiences through Goldfield & Banks. Losing himself in the burnished and exotic beauty of his newfound homeland, he knew that Australia possessed the heightened ingredients to create a luxurious fragrance.

“I fell in love with Australia’s lush, aromatic and botanical beauty. The dramatic landscapes, the turquoise fringed coastlines and sweeping plains, I really wanted to capture the fragrant essences of these stunning elements. This collection really is a tribute to the unique and extraordinary beauty of the Australian Continent.”

Each perfume is blended using the finest ingredients gathered from across the world to create a true olfactory journey for the curious explorer. Wood Infusion, for instance, is a celebration of all wood species found around the balmy heritage listed Fraser Island in the Pacific Ocean. Desert Rosewood presents a rich, leathery fragrance that evokes the thick, arid forests of the Victorian Central Highlands. Pacific Fresh Moss is fresh perfume inspired by the southern coastline of New South Wales.

Manufactured in Australia, it is a clean, earthy and sophisticated collection, crafted in consultation with a Melbourne based 5th generation French perfumer from Grasse.

Australiana is elegantly referenced in the bottle’s design, feeling at home in any global boutique or chic home. Corrugated rooftops are celebrated in the zig-zagging label, as are old vintage stamps and the vibrant colours of the fragrances themselves, representing the blues, greens and burnt oranges of the ocean, forests and dessert.

“Bringing extensive knowledge of French fragrance méthodologies, we extract the most vital essences from Australia’s unique flowers, bark, moss, leaves and seeds. Australia has a lot to offer in terms of botanicals, like tea tree oil, Myrtle. It’s not just jasmine from Grasse”, chuckles Dimitri, revealing a clue as to why the perfume has been so regarded in local and international markets.

Scent has an incredible way to trigger memories and fantasies alike, and when the magical mix of native plants and essences hits your olfactory nerve, Goldfield & Banks will take you on a carpet ride through our ancient country.


You can almost see a bohemian queen in her RM Williams, tumbling curls spilling out of an Akubra, galloping on a horse to freedom through the Outback. Or, a Chris Hemsworth type wrangling bulls in a sun-soaked flannel, our very own Australian cowboy

The fragrance range is elevated, luxurious and relaxed, just like we are – and the global perfume market is taking note. Take a journey.

Look out for: A new perfume celebrating the world’s most expensive and enchanting flower, the native Brown Boronia launching in-store 15th October.

SHOP HERE or call 1800 940 578 for national stockists customers. @goldfield_and_banks_australia

Commodity Inc

“In a world where everything can be had, the most precious Commodity is who you are.”

Timeless words from an indie brand that allows both consumer and artisan to define their own sensory experience.

The premise for each cult fragrance begins with posing a creative question to a leading perfumer – what is the one fragrance you’ve always wanted to create?

“At Commodity, we ask our artisans to think back to why they become a perfumer,” says London based co-founder and CEO Ash Huzenlaub, who along with Konstantin Glasmacher created the brand in 2014.

Their generously enabling approach exceptionally flies in the face of traditional perfume production, where a mega brand will usually dictate a perfumers’ ingredients, tones and timelines.



Orris, for instance, is a wildly expensive ingredient that takes a decade to cultivate, and a kilogram is worth more than a Mercedes-Benz. Still, when famed perfumer Stephen Nilsen had a dream to create his Commodity Orris fragrance, Commodity allowed the PhD touting artisan the budget and creative room (pending to many trials to get the perfect formula to make this happen) to achieve the perfect blend.

Entrepreneurs rather than perfumers or formularies, the business partners had a unisex vision of everyday ‘commodities’ that they and their wives could use equally, rather than strictly a stand-alone fragrance brand. While fragrance was an entry point, their path was designed as one that could evolve into multiple categories across beauty and lifestyle.

The result? Bold, experimental and artisan fragrances where consumers can pick their own heroes.

Between the Commodity Platinum, Commodity Black and Commodity White releases, there is a fragrance family to suit your mood and personality – from the brooding to the sparking, carefree to intense. The fragrances evoke experiences like a thrilling night on the town, sipping an afternoon mimosa or curling up on a leather chesterfield with a good book.

Outside of the constraints of commerce or market trends, unique fragrance offerings such as Commodity Book (which translates beautifully to candles and lotions), or the best-selling Commodity Gold provide enough DNA varieties to ensure no one will smell like you at a party.

The #StyleYourCommodity hashtag creates a user-generated content Instagram account which serves as a connective forum that always asking for feedback.

“We want to take what we think smells amazing, put it out there and let people decide for themselves if they want to use it.”

The approach is working. With a strong Sephora presence (who account for a majority of their retail sales), newcomer fragrances Commodity Velvet (in the Black collection by Jerome Epinette) and Commodity Nectar (White collection, by Mathieu Nardin) have already achieved strong sales in only a few months. Commodity Bois by Frank Voelkl (launching in Australia online this month), was a fragrance finalist in the Nylon Beauty Awards.

Last year they reformulated every fragrance to replace certain ingredients with sustainable ones without compromising them. For their Venezuelan Tonka bean, Commodity work with communities in Venezuela to make sure they are sustainable so they continue to harvest this. In Haiti, vetiver roots that are used and the brand works with communities to clear roads and build schools. They also ensure that the packaging is environmentally friendly and the fragrances are vegan and ethical.

Stemming from the creation of essentials and other categories, the indie brand with a small team is now stored in 600 stores in over 15 countries.
Over the past year, Ash and Konstantin have invested in the next chapter of artisan releases, with the pending launch of Commodity Skin in 2019 following the recruitment of formulation experts from some of the world’s leading skincare brands. Here again, these creative masters on the Commodity team will be asked to “create what you always wanted to create giving consumers access not to what trend reports dictate, but rather what you would use yourself.”
Not bad for an idea borne in a London cafe from two guys with no beauty background.

Look out for: Commodity Bois launching online this September.

Stockists: Sephora and www.commodity.co.uk.
@commodity

 


 

CREDIT

Hair & makeup: Max May | Words: Alina B | Photographer: Kim Akrich | Model: Casey Caroline @IMG

Special Thanks to Dimitri and Ash! X

Leave a Reply

We Asked Three Leading Sydney Clinics – “What Is Your Signature Facial?”

Three of our favourite Sydney facialists share their best treatments to blast through pressing skin concerns and leave you glowing brighter than an LED lamp. Lock down your appointments now! 

Read More…

Two Cult Fragrance Brands For When You Don’t Want To Smell Like Anyone Else In The Room

Goldfield & Banks and Commodity fragrances couldn’t have a more different story, yet unite our hearts (and noses) through their caring attitude and olfactory appeal.

Read More…

Monday Morning Hack: Cheat Your Way To Bright Skin With My Secret Recipe

 

Skin still feeling a bit dry, flat and dull? Well, here’s a little prescription to brightening up your week with these ‘life giving’ products to make your tired face a thing of the past!

Read More…

Hail The Return of Extreme Blush With These 5 Peachy Picks

Want to look youthful? Well rested? Glowing with good health?

It doesn’t matter if you’ve been drinking green juice and bending into yoga, or drinking Jagger bombs and um, just bending… blush is the great equaliser.

Read More…

THE OILS AND POTIONS THAT BRING SPRING VIBES TO WINTER SKIN

Is your skin feeling the drying effects of this final winter chill? Then look no further than my guide for a nourished, spring-ready complexion.

Read More…

Giorgio Armani Beauty Luminous Silk – A Love Story

 

It’s the best selling hero foundation that is in every MUA’s kit: versatile, innovative and loved from the leader to the novice – here is why we’re all going mad for GA Beauty Luminous Silk.

 

Read More…

Three Boss-Babes Share Their Morning Beauty Routines

Morning routines – we all know we need one to ace the day, so how do other inspiring and successful women do it?

Read More…

It’s a lippy, it’s a shadow… Yes, it’s the BITE BEAUTY Prismatic Pearl Multistick!

Looking for a multi-use product to revive your beauty bag? Look no further than Bite Beauty Prismatic Pearl shimmer sticks to bring features to life with a delicate pearlised finish.

Read More…

The products that make big-volume hair easy to achieve at home

 

Voluminous strands have stood the test of time – so invest in these go-to products to achieve this sexy look from the comfort of your home.

Read More…

Why Organic Skincare is Trending So Hard Right Now (And What We Think You Should Use)

Organic skin care seems to be everywhere at the moment, but why?

We’ve gone for years with our seemingly good quality commercially made skincare routine, so what’s the hype over organic products like the Phyts organic foundaton that so many people are talking about?

Read More…

Off To Europe? We’ve Got Your Beauty Bag Sorted

 

Off to Europe this month (or at least wishing you were)? Make good in the Mediterranean sun and bring the good vibes to you with these holiday-ready products.

Read More…

SHADES OF WINTER – Try Out This Delicious Makeup Look To Enhance Your Skin

The colder winter weather gives way to an agile crispness that activates the senses and brings a child-like rouge-blush to the cheeks. It makes sense then, that as our inner temperature adapts to this mysterious season, our makeup follows suit. So what colours should you wear in winter to warm up your skin?

Read More…

The Products That Make 30+ Skin Look Better Than A Teenager’s

Your 30s are amazing. You’re kicking goals, looking hot and still partying with kids in their 20s. However, collagen deterioration is also now a thing, so how do you maintain that glow? What’s the trick to projecting the youthful soul we feel on inside on the outside? For that evergreen youth, read on.

Read More…

We Ask An Expert About The Perfect Thick Brows

So what is the actual best brow shape to master for the second half of 2018? Max and celeb brow queen Amy Jean download the beauty industry’s best-kept brow secrets.

 

Read More…

Love To Lip-Sync? Make It Count With These Rockstar Lipsticks

A good lip-syncing sesh needs the perfect pout, so make your karaoke sessions count with these encore-worthy winter lip shades.

Read More…

Nourish Yourself With These Celeb-Approved Supplements

 

Kiss winter beauty blunders goodbye with these delicious and wholesome supplements that my celebrity clients secretly swear by.

Read More…