Max Made



Benefit Cosmetics are launching They’re Real! Push-Up Liner and it may be one of the most innovative products to hit the beauty counters in decades, and will definitely change the way we line our eyes for-ever…

With 5 years in the making, They’re Real! Push-Up Liner is designed to make even the most challenged at winged-liner, bona-fide professionals! Being one of the few to get the chance to put this ‘revolutionary’ product to the test, I can actually confirm They’re Real! Push-Up Liner is pretty much ‘idiot proof’!

Benefit, known for their super cute packaging and names to match – mean nothing but business with the design of this little baby. It’s gel formula is a true matte black, long-lasting & wait for it… Waterproof!  You know what that means don’t you? If you’re one of those people who’s eye lid over laps and smudges the liner onto the upper lid, then this new liner has got you covered!

The real magic is in the angled ‘AccuFlex’ tip. Custom designed to sit square on the skin – therefore hugging the lash line tightly – making winged-liner errors less likely. It’s firm yet flexible angled tip has a tiny opening allowing the matte-finish gel to flow freely from corner to corner, with one twist of the end of the pen! But what really makes this liner a cut above the rest is the way you hold it. Like holding a pen to paper, you hold They’re Real Push-Up Liner vertically to the eye – giving you the accuracy of signing your own name. It’s genius!

As you can see from the editorial image I shot above and with the ‘behind the scenes’ images below in my collage, the liner finish is capable of any shape (including the inner rim of your eyes), it’s rich in texture and very precise.

Like Benefit’s They’re Real! Mascara, I’m predicting this to be the next cult product on the cosmetic floor… In other words, don’t miss out!


They’re Real! Push-Up Liner hits shelves June 27th.


To go in the draw to win 1 of 5 Benefit They’re Real! Push-Up Liner gift packs (valued at $98.00!):

Simply SHARE this post on Facebook or Instagram, and tag @Maxmade @benefitaustralia and use the hash tag #MaxmadeforBenefit


Gift Pack includes: 1x They’re Push-up Liner + 1 x They’re Real Eye Makeup Remover and 1x They’re Real! Mascara valued at $98.00.


Photographer; Jordan Graham for Maxmade.com.au, Graphic Designer; Cameron Benoist.  Hair & Makeup; Max May, Model; Ollie (super babe) Henderson at Chic, BTS Photographer, Dave Wheeler

Leave a Reply

Last Minute Stocking Fillers That Make A Beautiful Christmas Gift

Need something gorgeous to pop under the tree for that BFF, favourite aunt or work-wife? Then delight this Christmas with the MM beauty gift guide.

Read More…



Inject colour and fun into a monochrome beauty cabinet to celebrate the return of warmer weather.

Read More…

Here is Your Pre-summer Prep Plan For Glossy, Healthy Hair

Go forth and fortify! Prevention is better than cure, so seal your locks with these power treatments before you hit the sand, sun and surf.

Read More…

These Easy Gel Shadows Will Make You Feel Like A Chic Chameleon

If you are after a versatile, long-wear shadow that’s lighter than daylight saving, you can’t go past these latest pots of gel peeper gold.

Read More…

Create These Cool Hairstyles with Lady Jayne’s New 2 in 1 Brush

A master is only as good as his tools, and I am a love slave to the looks you can create with these luxe new brushes from Lady Jayne.

Read More…

The Maxmade Ultimate Lash Guide!


For next-level lashes no matter your length, budget or lifestyle, your ultimate big-lash solution starts here.

Read More…

Why The New Gel Eyeliners Are The Make Up Bag Chameleon

Meet the make-up double agent: the latest drop of gel eyeliners are a magnificent marriage of precision and cloudy mystery, whichever way you swing.

Read More…

Add To Cart: The Latest and Greatest Foundation Picks

With spring beauty drops hitting all your favourite make up counters, we do a round up of the latest, newest foundations to add to your shopping list.

Read More…


Foundation – The All Time Classic Hits

From products and finishes to the best techniques to ‘apply and set’ – we show you the best all-time foundations to create a natural, all-day and flawless look.

Read More…

We Asked Three Leading Sydney Clinics – “What Is Your Signature Facial?”

Three of our favourite Sydney facialists share their best treatments to blast through pressing skin concerns and leave you glowing brighter than an LED lamp. Lock down your appointments now! 

Read More…

Two Cult Fragrance Brands For When You Don’t Want To Smell Like Anyone Else In The Room

Goldfield & Banks and Commodity fragrances couldn’t have a more different story, yet unite our hearts (and noses) through their caring attitude and olfactory appeal.

Read More…

Monday Morning Hack: Cheat Your Way To Bright Skin With My Secret Recipe


Skin still feeling a bit dry, flat and dull? Well, here’s a little prescription to brightening up your week with these ‘life giving’ products to make your tired face a thing of the past!

Read More…

Hail The Return of Extreme Blush With These 5 Peachy Picks

Want to look youthful? Well rested? Glowing with good health?

It doesn’t matter if you’ve been drinking green juice and bending into yoga, or drinking Jagger bombs and um, just bending… blush is the great equaliser.

Read More…


Is your skin feeling the drying effects of this final winter chill? Then look no further than my guide for a nourished, spring-ready complexion.

Read More…

Giorgio Armani Beauty Luminous Silk – A Love Story


It’s the best selling hero foundation that is in every MUA’s kit: versatile, innovative and loved from the leader to the novice – here is why we’re all going mad for GA Beauty Luminous Silk.


Read More…

Three Boss-Babes Share Their Morning Beauty Routines

Morning routines – we all know we need one to ace the day, so how do other inspiring and successful women do it?

Read More…