Max Made



Benefit Cosmetics are launching They’re Real! Push-Up Liner and it may be one of the most innovative products to hit the beauty counters in decades, and will definitely change the way we line our eyes for-ever…

With 5 years in the making, They’re Real! Push-Up Liner is designed to make even the most challenged at winged-liner, bona-fide professionals! Being one of the few to get the chance to put this ‘revolutionary’ product to the test, I can actually confirm They’re Real! Push-Up Liner is pretty much ‘idiot proof’!

Benefit, known for their super cute packaging and names to match – mean nothing but business with the design of this little baby. It’s gel formula is a true matte black, long-lasting & wait for it… Waterproof!  You know what that means don’t you? If you’re one of those people who’s eye lid over laps and smudges the liner onto the upper lid, then this new liner has got you covered!

The real magic is in the angled ‘AccuFlex’ tip. Custom designed to sit square on the skin – therefore hugging the lash line tightly – making winged-liner errors less likely. It’s firm yet flexible angled tip has a tiny opening allowing the matte-finish gel to flow freely from corner to corner, with one twist of the end of the pen! But what really makes this liner a cut above the rest is the way you hold it. Like holding a pen to paper, you hold They’re Real Push-Up Liner vertically to the eye – giving you the accuracy of signing your own name. It’s genius!

As you can see from the editorial image I shot above and with the ‘behind the scenes’ images below in my collage, the liner finish is capable of any shape (including the inner rim of your eyes), it’s rich in texture and very precise.

Like Benefit’s They’re Real! Mascara, I’m predicting this to be the next cult product on the cosmetic floor… In other words, don’t miss out!


They’re Real! Push-Up Liner hits shelves June 27th.


To go in the draw to win 1 of 5 Benefit They’re Real! Push-Up Liner gift packs (valued at $98.00!):

Simply SHARE this post on Facebook or Instagram, and tag @Maxmade @benefitaustralia and use the hash tag #MaxmadeforBenefit


Gift Pack includes: 1x They’re Push-up Liner + 1 x They’re Real Eye Makeup Remover and 1x They’re Real! Mascara valued at $98.00.


Photographer; Jordan Graham for Maxmade.com.au, Graphic Designer; Cameron Benoist.  Hair & Makeup; Max May, Model; Ollie (super babe) Henderson at Chic, BTS Photographer, Dave Wheeler

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