Max Made



Learn the power of colour and how it can influence your life in this 7-part, rainbow-inspired series. Begin with our colour du jour… RED!

Where would the world – and our makeup kits – be without the multi-hued rainbow?

A life of black, beige and grey may seem like a fashion editor’s heaven, but for the rest of us, we need a little colour therapy in our life.

There is something about bursts of magenta, turquoise and canary that elevate beyond the sartorial – these colours majorly lift our mood and bring exuberance when we need it most.

But have you ever wondered why this happens and how to leverage the gifts of les couleurs to your advantage?

The use of colour magic is a holistic, non-invasive and powerful therapy which dates back thousands of years with evidence being found in ancient texts from India, China and Egypt. Colour is simply light of varying wavelengths and this light energy affects all our living cells. Used in the right way, these different frequencies of light (ie, colour) can have profound effects on our moods, emotions and basically everything else we touch in life.

Since everything has a vibration, I invite you to take a hippie-luxe ride with me into the world of the makeup rainbow. More than a beauty aide, you’ll learn how to use colour as a secret weapon to manifest new miracles in both work and play.

I have been privy to extraordinary stories of girls winning trips overseas, or new promotions from wearing more crimson. And weirdly, being in much better moods from rocking turquoise. Others have had sell-out art shows after injecting more orange into their promotional designs, and giving more bank to philanthropy from a boost of green. The options are exciting.

If you’re a neutral gal, I know more colour can be tough. But the good news is that there is no greater way to bring this potent energy into your life (without resorting to dramatic measures) than through the subtle force of make up.

Because I want you to experience the powers of the rainbow for yourself, the next few posts at MaxMade will be about making more sense of this intriguing paintbox therapy.  My aim is not only to help you look fabulous but grant a boost of self-confidence and self-understanding that inspires more ways to reach your highest potential.

And as the fiery hue of lust, success and energy, I’ll kick this off with RED.



If you’re not exactly being chased by the boys in the yard or those party invitations have dried up, chances are you’re not rocking enough ruby. Red is a highly visible colour, helping you draw more focus and be the centre of attention. It is all about life-force, passion and aggression. If your fave hue is already red, it’s likely you have a can-do attitude, are very direct and more often than not, also the life of the party. You’re hardly short on male adulation, love a daring outfit and when on your A-game, are efficient, witty and whip-smart. However scarlet babe, beware. Too much red energy in your life also means that you can blow your fuse within a matter of moments. Your bluntness can offend, but you don’t waste time backtracking to explain yourself – if they don’t get it, it’s their problem, right?

While these genuinely red-blooded foxy vamps are stellar individuals, they are also rarer than a limited edition Tom Ford lipstick. Most of us are actively looking for a bigger boost of confidence, energy and motivation. Those babes who crave the colour crimson in their life tend to be on the shy side, silently berating themselves for holding back the fabulous in a meeting, and would rather be sworn into a nunnery than to approach that hot babe they like. If this sounds like you, oh wallflower, and you are ready to break out of that shell and take life by its horns, then get thee to the beauty counter, armed with my RED edit below.

My picks of rouge-inspired products will light you up with just the right amount of fire – because baby, you’re a star.




Giorgio Armani Lip Maestro in The Red (#400)

GA Lip Maestro the leading hybrid liquid to matt lip that’s taking the industry by storm. A gel formula with a luminous ‘velvety’ matt finish stops it from becoming caky when you re-apply and is super hydrating, making your lips look even fuller. If you don’t rock this red lip to your next date or job interview, you’re doing yourself a disservice. Dab it on with your fingers for more of a stain or build up in layers for a bolder finish.






lilah b. Lip & cheek duo in b. fearless.

I very rarely suggest using cream blushes as they can be very temperamental depending on your skin type – but this is one blush I adore and trust completely! The trick is to apply it to moisturised skin with your fingers or a clean foundation brush, then apply your foundation over the top. It’s a full-proof way to getting the right depth, consistency and professional finish to such a rich colour. And as the colour and the foundation slightly melt into the skin, the red slowly warms through as well – resulting in a more natural hue. It’s what I call a full-proof Victorias Secret youthful flush and it’s completely perfect.





Dior Poison Girl

Sometimes the devil on your shoulder wins – and this liberated, modern fragrance by Dior is the perfect scent to pain the town red in -and bewitch some hapless chap. Mixed damask rose with notes of bitter orange, vanilla and tonka bean create a lingering sexy scent that comes in a tantalising blush bottle. Described by some victims as smelling like sugar-soaked petals, sweet poison has never smelt better.




MAC Cranberry Eyeshadow

Although it’s not a true red, it is the most user friendly red-based eye shadow that I know and love. A deep bronze-red shade with a metallic finish, it suits most skin and eye colours, even bringing out more blue and green tones in darker eye hues. A metallic shadow also makes it easier to blend, which is a must when working with such a daring shade. As red can be such a stimulant, remember to be using just a pop. Great for both day to night, when you need a shimmery glint of the danger.





YSL Rouge Volupte Shine Oil-in-stick Lip colour in Rouge Tuxedo (#45)

Get ready and get lucky, because this is definitely one of the most sensuous high sheen lip colours I’ve sampled in years. If you need to vamp up your look, here is definitely how you do it! There’s 6 nourishing oils in the colour too, which means the pigment actually penetrates the skin rather than sitting on the top like a gloss. This also means it’s not sticky and can wear a hell of a lot longer, for kissing, sipping champagne and other deviant pleasures.

Makeup Credits

Makeup Credits: On eyes – Charlotte Tilbury Rock & Kohl in bedroom Black & Elizabeth Arden 8 Hour Cream, Giorgio Armani Eyes to Kill Mascara, Cheeks; NARS Bronzer in Casino

Styling Credits: Helen Cauchi Earring 



Photographer: Max Papendieck at DLM exclusively for Maxmade.com.au, Written by; Alina Rose Gershon, Hair & Makeup/Art Direction; Max May at Maxmade, Model: Cassie Lapthorne at IMG



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