Introducing the key new innovation in lip colour this Season: glosses, stains and liquid to mattes now come in a new breed of lip colour (or should I say lip dye).

The liquid-to-matte phenomenon was such a huge trend last Season, even my mother was showing me her collection! The easy to apply lip colour brought a strong focus back to what is, and continues to be, a classic and achievable look that even the most makeup-challenged can execute.

This Season, Giorgio Armani has taken what was know as a rather thick and creamy product – and made it light as air. While maintaining that super long-wear matte look, Lip Magnets [as they have been named] are so light on the lips that aside from the colour-pigment, you can barely see the product on the lips. It’s perfect for women who love that no-makeup-makeup look… Have I got your attention now?

The unique texture and consistency is like this gel-like fluid, which makes the way you spread the colour over the lips effortless and seamless. Yes, I said it… seamless! With a combination of the uniquely shaped applicator helping you create the perfect ‘lip enhancing’ lineand the product it self, there is absolutely no room for error OR concern for getting that thick, cake-y look traditional liquid-to-mattes can get if you’re not on fleek. Don’t get me wrong – I love the ‘impact’ a traditional liquid-to-matte colour creates, but I understand how hard they are to get perfect before they set or even worse, touch up throughout the day.

With 18 signature colours that range (model wears #600 Frontrow)  from a delicate pinkish-nude through to a classic red and deep plum, there is a shade for every occasion and skin tone. What I love about these lip dyes other than than the coverage (or lake there of), is the diversity in colour intensity you can choose depending on how much or the way you want to apply. Whether you dab the colour for a soft tint-like stain or you layer them up for a bold wash of colour, either way Giorgio Armani’s Lip Magnets as so sheer and light-weight on the lips that you can see right through – giving you a the perfect no-makeup-makeup look!

Credits 

Photographer; Josie Clough at DLM, Hair & Makeup; Max May, Model; Lauren Brown at Pricillas