Max Made

Exclusive: Behind The Scenes At The ROXY TAN by SKINNY TAN Shoot


Want to know all the juicy BTS deets for Roxy’s new tan collaboration? Look no further than exclusive MM footage and interview with the PR queen herself!

Roxy Jacenko is the quintessential girl boss. Fierce, successful and in control, she is at the helm of a major PR and Influencer empire.

However, there is so much more to Roxy than meets the eye – she’s loyal, caring and supportive, a great mum, friend and one of the more humble and self-deprecating people I know.

While I have collaborated on several projects, none have been as fun (or exciting) as her Roxy Tan by Skinny Tan promo shoot.

Roxy has always been an entrepreneurial soul, working her ass off from an early age, and today is no different. From driving the brand success of her many clients, ambassadors and even family members, it was time to lend a hand to her own creation, and thus Roxy Tan was born.

“I had already been using the brand for years. It’s the perfect range for every occasion with the best colour by far!” she explains in her customary upbeat voice. “The collaboration is unique because I was lucky enough to be the first Australian- based ambassador to work with Skinny Tan, a brand that’s already so recognisable and established in the UK.”

The collaboration launches across Priceline next week, so I thought why not give you a sneak peek at those incredible images fro, the campaign – and an insight into how I created that epic beach glam look?

Beauty How-To

Step 1: I started by touching up Roxy’s body with her new Ultimate Dark Skinny Tan to even any gaps and enhance or add depth to the contours of the body. Like the face, I like to contour the body to add shape and boost the overall colour. I add the tan to my Skinny Tan Mitt, spreading it out evenly over the entire mitt before I start filling any gaps or touching up the hands and feet. I then blend Roxy’s Skinny Tan as even as I can in big sweeping motions…

1: Down each side and through the middle of the waist to help enhance the waist shape to-the-MAX!

2: Down each side of the legs, from the top of the thigh to the ankle. This technique elongates the legs for a longer, leaner look.

And finally… I pump up the colour around the shoulder and decolletage to add depth and make the area look more defined. Note: The trick to this application is to make sure that the tan is evenly spread out on the mitt, and to use large sweeping movements, making sure you really rub and blend the tan out so there are no lines or streaks. Don’t be afraid to put a little elbow grease into your blending and to allow at least an hour to develop!

Step 2: This look is all about the skin and maximising that all over tan and glow look. I start by prepping the skin with Cinch Face Cheat Cream Moisturiser, which is a delicious radiant moisturiser that instantly brings skin to life with hydration and a delicate shimmer that helps even skin-tone as well.

One of my favourite mixes to creating flawless skin that doesn’t look heavy with foundation is to mix Charlotte Tilbury’s Light Wonder Foundation and Becca Cosmetics All Over Shimmer in Moonstone. Where this mix lacks in coverage is maked up in glow factor by blowing out imperfections with pure light reflecting powder. For any stubborn imperfections or bags, I use Tilbury’s Retoucher Pen, a light reflecting Concealer Pen Brush that airbrushes away any nasties while maintaining that no-makeup makeup look!

Step 3:  ‘Brows and lashes with a touch of eye gloss’ was my take when I described my vision to Roxy – and that’s exactly what we did. I didn’t want to take the focus away from the skin!

  • I defined brows by brushing Hourglass Brow Volumizing Fiber Gel in Blonde through the brows in a double coat application to thicken, define and hold brows in place.
  • When it comes to eye creams with pigment and hold, you can’t go past RMS Beauty’s Cream Eye Polish. It’s like finger painting 101 when applying these light-reflecting organic mixes of magic across the lid. They’re the perfect high impact, no effort products! I used shade Myth on Roxy’s eyes.
  • Curl, curl and curl, baby. That is the key to widening your eyes and making those lashes look long long long when I apply a double coat of Dior’s Lash Extension Effect Volume Mascara! The brush on this mascara when it comes to fanning out your lashes for a false lash effect is QUEEN!

Step 4: When it comes to adding depth and light to your complexion in the harsh light of the Australian sun, you cannot go past Guerlain’s NEW Terracotta Healthy Glow Powders. With either a light medium or dark shade to choose from, each comes in a cool or warm option, making them the perfect bronzers to match to any skin-tone! I used Medium in a warm tone (to add a little flush of peachiness to really bring the skin to life) through all the contours of the face – cheeks, temples and under the jawline.

By using this mix of products, when it comes to highlighting, less is more. I delicately brushed Becca’s Pressed Shimmering Perfector in Moonstone across the top of Roxy’s cheekbones, the centre of her nose, inner corners of the eyes and cupids bow of her top lip.

Step 5: When it comes to lips, I wanted them to remain natural – so it was important to choose a lip stain that was similar to the natural colour of the lip. Luma Beauty Just A Touch Lip & Cheek Tints are one of my fave products when it comes to stains that have a natural sheen. I used the Muse shade!

Finally… to continue that ALL OVER GLOW into the body, I applied lashings of Skinny Tan’s After Glow Gloss with my Mitt to Roxy’s body in order to enhance her tan and elongate the look of her limbs with the lean, light-reflecting glossy highlights the product creates. Could this be my new favourite tan-enhancing product?!



So what other delicious details did Roxy drop about her range? Check out our exclusive interview with the woman herself below

MM: Why did you choose Skinny Tan as a partner? What makes your collaboration or range unique?

RJ: The products are all vegan-friendly and use natural DHA which is why they smell so great and are always safe to use. I am so lucky to be their first Australian ambassador!

You always look super-bronzed – how many applications do you honestly do?

This is a first for me to say, but… less is more in this instance, and it’s the best full body tan so it only needs one application.

When you put it on at night, you wake up as if having taken a quick trip to the Bahamas in your sleep!

However, I have any events or photo shoots to attend, I always apply the Skinny Tan After Glow Gloss over the top of my tan – it just helps to enhance the colour and gives me an all-round glow.

What are your personal tips for the perfect at-home application?

Set yourself up in front of the mirror and watch where you apply the tan, that way you can make sure it’s even and streak free. Another important factor is to apply it with the Skinny Tan Roller or the Skinny Tan Luxury Tanning Mitt.

Always exfoliate first – I know everyone will say this, but it’s truly the key for the tan to develop on your skin. Moisturise the elbows, knuckles and back of legs prior to applying the tan, as this will assist the evenness of the tan.

Lastly, apply a body butter daily to give your tan longevity.

You’ve worked with various makeup artists in the past, but Max is clearly your go-to man! What do you enjoy most about your working and creative relationship?

Honestly, I can’t fault him. He’s such a breeze to work with and we always have a lot of fun – not to mention, I trust him because I know he’s the best in the biz.

How does your makeup change when you are more tanned? What mistakes do you see other women make regarding tanning and their make up?

The biggest mistake I see women do is going darker with their foundation to compensate when they have a tan when the truth is you don’t need to.

Just apply slightly less and use a highlighter, that way your skin will naturally glow and you won’t have the dreaded orange make up line under the chin and cheeks.

Complete this sentence: when I apply my Roxy Tan, I feel…

Fresh, glowing and ready to tackle ANYTHING that comes my way.


To celebrate the launch of Roxy Tan by Skinny Tan into Priceline, MM, ROXY and Skinny Tan are giving away x5 ultimate Roxy Tan tanning packs valued at over $115!

To enter simply…

1      Follow @maxmade , @roxyjacenko and @skinnytanoz

2      Tag three friends

3      Describe, using an emoji, how a great fake tan makes you feel!

What are you waiting for! Enter now.




Photographer: Jessica Abraham / Hair & Makeup Max May / Words Alina Berdi / Styled: Jess Pecoraro / Model; Roxy Jecenko


Special thanks to Roxy, Skinny Tan & Priceline! x MM

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